This Privacy Policy explains how The Factory Music Group (“we”, “us”, or “our”) collects, uses, processes, and protects your personal data when you participate in our interactive quiz or assessment (referred to as “the Quiz”).

The Factory Music Group is a company registered in Greece with its registered office in Athens, Greece. This Privacy Policy applies to the Quiz available on our website and any related services.

1. Data We Collect Through the Quiz

When you complete the Quiz, we may collect:

• Quiz responses: Your answers to the questions and the resulting score or personalized outcome.
• Contact information: Name, email address, and any other details you voluntarily provide in the form.
• Technical data: IP address, browser type, device information, and timestamps (automatically collected for security and analytics purposes).

This information constitutes personal data under Greek and EU law (GDPR).

2. Purpose of Data Processing

We process your data for the following purposes:

• To generate, calculate, and deliver your personalized quiz results, scorecard, recommendations, or insights.
• To improve the Quiz, our content, and services based on aggregated responses.
• To understand our audience and segment users (zero-party data from your answers).
• To communicate with you about your results and send relevant marketing communications, such as tips, resources, updates, special offers, or promotions related to music, artist development, labels, or our services.

3. Legal Basis for Processing

We rely on the following legal bases under the GDPR:

• Performance of a contract or pre-contractual steps: To deliver the personalized results you requested by completing the Quiz.
• Legitimate interests: To improve our services, understand user preferences, and develop our business (e.g., music industry tools and resources for independent labels and artists).
• Consent: Where you explicitly agree (by ticking the relevant box) to receive marketing communications and personalized follow-ups. You can withdraw this consent at any time.

4. Consent to Contact and Marketing

By submitting the Quiz and providing your contact details, you may consent to us contacting you via email (or other methods you provide) with:

• Your quiz results and related explanations.
• Marketing messages, newsletters, tips, and offers that we believe may be of interest to you in the music industry.

You can withdraw your consent for marketing at any time by:

• Clicking the “unsubscribe” link in any email we send, or
• Contacting us directly.

Withdrawing consent does not affect the lawfulness of processing that occurred before withdrawal.

5. Data Sharing

We do not sell your personal data.

We may share your data with trusted third-party service providers who assist us, such as:

• Email marketing platforms (e.g., Mailchimp, ActiveCampaign, or similar).
• Web hosting and Forminator plugin services (WPMU DEV).
• Analytics or CRM tools.

All third parties are contractually required to protect your data and process it only on our instructions.

We may also disclose data if required by Greek or EU law, court order, or government authority.

6. Data Retention

We retain your quiz responses and contact information only for as long as necessary to fulfill the purposes outlined above or as required by Greek law. You may request deletion of your data at any time (subject to any legal obligations we may have).

7. Your Rights (GDPR Rights)

As a data subject under Greek and EU law, you have the following rights:

• Right to access your personal data
• Right to rectification (correct inaccurate data)
• Right to erasure (“right to be forgotten”)
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
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To exercise any of these rights, please contact us directly. We will respond within one month (as required by law).

8. Security

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse.

9. International Transfers

Your data is primarily processed in the European Economic Area (EEA). If we transfer data outside the EEA, we ensure appropriate safeguards are in place in accordance with GDPR.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We encourage you to review this page periodically.